If you have been led to believe email campaigns are one-way, let us correct that perception for you. Emails are a great ice-breaker. We make sure we fully exploit this chance to connect prospective clients and customers with you.
This will only happen when recipients trust the email and the sender. That means no sketchy “From” headers, unfamiliar businesses in footers and badges from email platforms.
The biggest advantage email marketing offers over offline marketing is that you learn from it. How different demographics react, what elements appeal more, what products and services you should focus on – that’s the kind of valuable insight you can gather from email campaigns.
Our team uses tools that allow industry-leading levels of tracking for emails. You will know how many times your campaign was viewed, what the conversion rate was, and what promotion appealed to audiences most.
Emails require subtle work and minor variations can have profound impact. That’s why our content specialists and designers work together to craft emails that will intrigue. There are many other considerations too like spam filtering and restrictions that need to be navigated too.
It’s why A/B testing is quintessential to creating email campaigns that convert. User response, successful delivery and compatibility are all finely checked over and over again as we perfect your email campaign.
Your brand, your voice
Emails are an extremely effective embodiment of your brand. The colors will reflect your business colors, your logo will be front and centre. Since people interact intimately with emails, branding must reflect exactly how you want to position your business.
At Ace Swift Marketing our professionals realize the importance of setting the right tone. That’s why we work closely with you to make sure the tone and theme matches the image you want to portray.