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  • Writer's pictureIkbir Braham

4 Reasons your Business Needs Digital Marketing Services

Digital Marketing

No matter the kind of commercial venture you are running, hiring Seattle ad agencies can greatly improve the number of customers who aware of your goods and services. These digital marketing solutions have become an essential part of modern advertising. 

Digital marketing is the advertising of goods and services via virtual platforms including the internet, mobile devices, and other technological mediums. If you are looking for a means to increase your customers, then hiring an established provider of these solutions is what you need to do. According to eMarketer, businesses will spend an estimated $110 billion on digital marketing by 2020, showing the importance of this activity for commercial establishments. 

If you are not convinced that your business needs these solutions, taking a look at some of the reasons behind this argument might change your mind. Some of the issues that can motivate you to hire Seattle ad agencies include: 

Almost everybody is using the Internet 

The internet is no longer a rare commodity around the globe with more and more people gaining access to this platform. According to hostingfacts.Com, there are approximately 3.95 billion people in the world using the internet as of 2018. Considering these numbers, digital marketing is an excellent way for you to gain access to new customers around the world. These figures are expected to keep on growing as more people lean towards this trend in the future. 

Increased Advertising Platforms 

In the past, if you wanted to effectively market your business, you would put out an ad in a newspaper or on television to reach as many people as possible. These mediums no longer have such pulling power, with most people more interested in their phones and tablets than what is going on, on TV. Digital marketing increases the number of mediums that can be used to spread your message as there are numerous options available in this category. 

Placing ads in different sectors such as third-party websites, search engine suggestions, and downloadable apps ensures that your message can be found anywhere. This enhanced reach represents better value for money as compared to paying for an advertisement on a single newspaper, radio, or TV station. 

Online Shopping is the new Black 

Many people are conducting their shopping activities online nowadays due to the benefits enjoyed. Most shoppers are no longer excited about having to travel to a physical location to buy a certain item and would rather have the product delivered to them instead. Even customers who have to visit a store generally first make a decision about which shop they will go to using information provided online. 

Hostingfacts.Com estimates that the internet will influence retail sales in 2018 to the tune of $2.84 trillion. 

Targeted Marketing 

Unlike the old marketing methods where you simply threw out a message and hoped it hit the right people, digital marketing allows for a more customized approach. If you are selling bicycles, for instance, your advertising will be more effective if directed toward people who want to buy this product. The provisions of digital marketing have been developed to target specific people according to the content they usually look through on the internet. 

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